Signals / asking for an alternative
How to find people asking for an alternative on X
Some of the easiest people to reach on X are the ones literally asking their timeline for options. They've told everyone they're shopping. Answering isn't an interruption, it's the thing they asked for.
Why it means they're buying
A public request for a recommendation is someone telling you, out loud, that they're shopping. The only competition is how fast you get there and whether your answer actually helps instead of pitches.
How to find them on X
These searches surface the signal. Save the ones that work for your market and run them daily, the good ones go stale fast.
"alternative to" [competitor]the direct one"any recommendations for" [category]category-level shopping"looking for a" [category] "tool" -filter:linkspeople asking, not people posting articles
What to look for
Read the replies they already got so you don't repeat what's been said. If someone already named your category, add the specific angle they're missing.
How to reach out
Answer the actual question first, mention yourself second. "for [their use case], the closest thing is [your thing], mostly because [specific reason]. happy to walk you through it if it helps." Useful first, salesy never.
Doing it automatically
Athra watches for these requests across your whole market at once, not just the accounts you follow, and drafts an answer built from what they asked. You send the ones worth sending.
More on this: how to find leads on X and every buying-intent signal.