Buying-intent signals
The moves on X that mean someone's ready to buy
A signal is a public thing someone does on X that says they're in the market right now. Each one below is what it is, the exact searches to find those people, and how to reach them. This is the taxonomy Athra watches for you.
people leaving a competitor
Someone who just said they're moving off a tool has already decided to spend money. They just haven't picked the replacement yet. That gap, between "I…
people asking for an alternative
Some of the easiest people to reach on X are the ones literally asking their timeline for options. They've told everyone they're shopping. Answering i…
people comparing two of your rivals
When someone posts "X vs Y, which one?" and you're not on the list, you're still looking at a buyer deep in evaluation who just hasn't heard of you ye…
people locked out of a tool
When a tool someone depends on goes down, freezes their account, or rate-limits them mid-work, they post about it immediately, and they're angry. For …
people complaining about a tool they pay for
People air their software grievances on X constantly. Most of it is venting. But a paying customer complaining about a specific, fixable thing is a wa…
people asking a rival for a feature it lacks
When someone publicly asks a competitor "can it do X yet?" or "any plans for X?", and the answer is no, they've just told you the exact reason they'd …
people who just launched
A launch is a spike of attention, budget, and to-do lists. Founders and teams who just shipped are suddenly thinking about everything around the thing…
people who just raised or freed up budget
New money changes what a team will buy. A funding announcement, or even someone saying "we finally have budget for this," is a public signal that spen…
people who just started a new role
Someone who just started a job is rebuilding their stack. New role, new mandate, new budget, and a short window where they're actively deciding what t…
people hiring for the problem you solve
When a company posts a job for the exact problem your product handles, they've just told you two things: the problem is real enough to spend on, and t…
people living in a competitor's replies
The people who reply to your competitor's every post are their most engaged prospects and customers, sitting in one place, in public. You don't have t…
people who just started charging
A founder who just turned on payments has crossed from building to selling. Overnight they care about a whole set of things they didn't yesterday, inc…