Signals / leaving a competitor
How to find people leaving a competitor on X
Someone who just said they're moving off a tool has already decided to spend money. They just haven't picked the replacement yet. That gap, between "I'm done with this" and "I signed up for that," is the highest-intent moment there is on X, and it's public.
Why it means they're buying
A switch is a decision that's already made. You're not convincing them to buy, you're getting in front of them while they choose. Whoever reaches them first, with the reason they left already handled, usually wins the seat.
How to find them on X
These searches surface the signal. Save the ones that work for your market and run them daily, the good ones go stale fast.
"moving off" OR "migrating off" OR "switching from" [competitor]catches the switch in motion"finally leaving" [competitor] min_faves:2the frustrated ones, with a bit of reach[competitor] "cancelled" OR "cancelling" -filter:repliesoriginal posts, not people commenting
What to look for
The reason they gave for leaving. It's almost always price, one missing feature, or support. That reason is your entire opening line. Check their DMs are open before you write anything.
How to reach out
Open with their reason, before you say a word about yourself. Something like: "saw you're moving off [competitor] because of [the reason they posted]. that's the exact thing we built around. happy to show you, no pitch." You've read their post and handled the objection before they raise it.
Doing it automatically
Athra runs these switch searches continuously and surfaces the person the hour they post, ranked above your colder leads, with the reason they left pulled out for you. You reach them before the competitor's win-back email even goes out.
More on this: how to find leads on X and every buying-intent signal.