Signals / new in the role
How to find people who just started a new role on X
Someone who just started a job is rebuilding their stack. New role, new mandate, new budget, and a short window where they're actively deciding what to keep and what to replace. They usually post about it.
Why it means they're buying
A new hire in a buying role has permission to change things and a reason to move fast. The first 90 days is when tools get swapped. Reaching them early puts you in the "new setup" instead of fighting an incumbent later.
How to find them on X
These searches surface the signal. Save the ones that work for your market and run them daily, the good ones go stale fast.
"excited to join" OR "starting as" [target role]role announcements"new role" [target title] "!"the celebratory posts"first week at" [company type]settling-in posts
What to look for
Whether their role actually owns the budget for what you sell. A new hire with no say is not your lead, however warm the post feels.
How to reach out
Welcome, then be useful about the mandate. "congrats on the move. first few weeks in [role] usually means picking [the category]. if you're evaluating, happy to save you some time." You're helping them start well, not selling.
Doing it automatically
Athra watches for role changes in the titles that buy what you sell, so you reach people in their first weeks, when the stack is still up for grabs.
More on this: how to find leads on X and every buying-intent signal.